NIKE SWISH FULL

If “Just Do It” is your mantra, too, I can also point you to the best Nike running shoes for a variety of running needs and disciplines, including racing shoes and trail shoes. To get you acquainted with Nike’s shoes, we’ll walk you through the most important tech found in the brand’s lineup and explain what those features do. The company adopted the Nike moniker in 1978 and, since then, the brand has grown into a global sporting goods powerhouse with a knack for creating high-performance running shoes.įrom introducing runners to EVA cushioning to placing air-filled cells in its shoes, Nike has created some landmark innovations over the years, and it continues to push the boundaries of running shoe design today. His former coach Bill Bowerman joined him, and eventually they began designing their own, including the iconic Cortez model released in 1972. Though it’s now a dominant presence in the world of sports, Nike comes from humble beginnings rooted in running: It all started with University of Oregon runner Phil Knight selling imported shoes from the back of his car. As the following chart shows, Nike’s growth story had very few setbacks along the way with sales never declining for more than a year at a time.If you go to any major race in 2023 and look at everyone’s running shoes, you will spot the Nike swoosh marking the feet of elite runners all around the world. In other words, it now takes Nike roughly 13 minutes to match what it sold in a year in 1972. In its latest fiscal year, which ended May 31, 2023, the company surpassed $50 billion in annual sales for the first time.

More than 50 years later, Nike is the world’s largest sportswear company with a market capitalization of $165 billion.

NIKE SWISH FULL

“We had a dream, our love for sports, a ton of ambition, a trunk full of running shoes, and a big Swoosh on all of them,” Knight recounts in the letter.īack in 1972, Blue Ribbon Sports was constantly strapped for cash, with $1.3 million in annual sales according to Knight’s (highly recommended) memoir “Shoe Dog”. And while the first shoes carrying the famous 'Swoosh' – soccer boots from a Mexican factory that Knight planned to sell as football boots – were a failure, the Nike brand was born. The split from Onitsuka forced Knight, who had already been looking at alternative suppliers as the relationship with Onitsuka soured, to double down on his efforts to make his own line of shoes. “What could have been a gut punch, was a royal kick in the butt that pushed us forward,” Knight explains. market, terminated their contract with Knight’s company. On May 1, 1972, Onitsuka Co, the Japanese shoemaker whose shoes Nike (then called Blue Ribbon Sports) had been licensing for the U.S. In the letter, Knight tells the story of a make-or-break moment in his company’s history. When Nike celebrated its 50th anniversary last year, the company shared a letter from its founder Phil Knight on its social media channels.

Nike swish